Customers are not required to give us any personal information. However, the more information supplied, the better. At minimum, we ask for a telephone number(s) and email address. Why? If you forget your RewardsPLUS card, the phone numbers on your account can be used as an alternate ID during checkout for the same benefits. The information also ensures that we can inform you of discounts, and transfer your points to a new card if your card is lost or stolen.