Company History

About Us

Grandpa Frank, better known as "F.L.", started F.L. Roberts & Company in 1920 with an automotive and tire store at the corner of Main and Adams Streets in Springfield, MA.
Texaco motor oils and gasoline pumps were added soon after opening the first store. Over the next fifteen years F.L. added fifteen more stations, and with the help of son Abbott, established and expanded the fuel and motor oil business in the 1940's and 50's.

  • In the early 70's, Abbott and his son Steve, sold the fuel oil division in order to concentrate again on service stations. Down came the repair garages, and up went the garish, glaring plastic 70's gas stations selling only quick gas and cigarettes.
    1930 Station - FL Roberts

  • Steve's brother Seth joined the business later in the 70's. Together, Steve and Seth concentrated on opening new businesses that would complement the gas stations — a chain of car washes (Golden Nozzle Car Wash), a chain of quick- lube facilities (Jiffy Lube), a diner (Whately Diner Fillin' Station), even a small hotel and a discount tobacco shop.

  • Nouria Energy, one of New England’s largest and most trusted family-owned and operated convenience and fuel retailers, acquired F.L. Roberts convenience stores and Golden Nozzle Car Wash locations in the fall of 2016. The company owns and operates 116 convenience store locations and 49 car washes in Massachusetts, Maine, New Hampshire, Rhode Island, and Connecticut. Nouria operates a transport logistics business and supplies its company operated locations and wholesale customers with Shell, Irving, Gulf, Sunoco, and Valero branded fuels, as well as private and unbranded brands throughout New England. Visit